What.3.Whiskies
Whisky. For the curious, the serious, and everyone in between.
Hello, I’m Claire, founder of What.3.Whiskies
I've spent years bringing whisky to people, from the person holding their very first dram to the seasoned connoisseur who thinks they've heard it all. Events, education, consultancy. Always welcoming, always memorable.
Work with What.3.Whiskies
Our Services
01.Tastings
Bespoke whisky experiences for corporate events, client entertainment, and private groups. Built around a narrative, not just a line-up of bottles.
02.Training
Whisky101: the CBT for whisky. Providing enough knowledge to get started, be confident, and embrace your curiosity. For everyone; members of the public, hospitality staff, brand teams, and everyone else.
03.Consultancy
Strategic support for brands, events, and businesses operating in the whisky space. Honest advice, industry connections, and no fluff.
04.Bespoke
Have your own idea? A project you need help with? What.3.Whiskies may be the solution. Contact via the form and lets have a chat.
About Claire
I’ve worked in the industry around 12 years. I’ve been a freelance Brand Ambassador working with companies including, ‘That Boutique-y Whisky Company’, ‘Mackmyra’ and ‘Torabhaig’. I’m just as happy presenting in front of 6 people at a private tasting, to 100’s at a whisky festival.
I also bring something most whisky professionals don't; formal qualifications in health and safety, experience working with diverse communities, and a practical understanding of what it actually takes to run a safe, responsible licensed event.
Based in London, available for UK and further afield.
"Knowledgeable, personable, and genuinely passionate. Guests consistently left not just having enjoyed the experience, but having learned something meaningful."
— Brand Manager, Mackmyra Swedish Whisky
"A refreshing communication style and perspective which never fails to make me stop and think. Incredibly knowledgeable and connected across the whisky industry."
— Industry colleague